So you have just been given a 12 page search engine optimisation campaign proposition, however the only thing you can figure out is how much you will need to fork out from month to month. The other terms are in an unknown language that you've never heard of and consist of words such as page ranking, current position in Google, key phrase demand and competition. simply to point out a few!
Don't lose hope, with this easy SEO article, you'll be able to appear to be a pro soon!
A SEO campaign (search engine optimisation campaign) is aimed at increasing the rankings of a webpage in search engines which would in turn result in more guests (and hopefully more business) to your site.
There are a couple of factors that would have an effect on your positioning on search engines:
Page ranking: Page ranking is a value which is allocated to a webpage based upon how important the search engines find that website to be. This value could be between zero and 10, with zero being a really low pagerank and ten being the greatest possible pagerank. For an internet site to be categorized as important, a page rank of between three and six would be more than acceptable - just a hand full of websites can boast with a page ranking of ten!
Incoming back links: If you have a lot of incoming hyperlinks to your webpage (backlinks from other internet websites to your webpage) this furthermore adds to your websites status and definitely will play an vital role in your search engine rankings.
Keyword research: Prior to a search engine optimisation campaign can begin, it is necessary that proper research is done on your key phrases. The demand (number of searches for your specific search term each month) needs to be weighed against the competition (the amount of sites who competes for the specific key phrase) to decide which keywords are the best to focus on. As an example, if only ten people each month searches for pink polka-dot bikini, and 300 000 websites compete for this search phrase, it would not make sense focusing on this search phrase - the demand is not high enough and the competition too high.
Competitive analysis: This is an analysis of the websites you will be competing against. Their page ranks as well as amount of inbound hyperlinks are two of the variables that will be considered when this research is done.
Current positioning in Google: The existing positioning for a specific search phrase in Google, is the position where your webpage currently shows for the search term in question. Should you be targeting the word insurance, it will be of no use if your webpage only shows up on page twenty five of the insurance results. Internet users seldom searches further than the top 10 results, therefore it is crucial that your website performs well on search engines like Google.
On-site optimisation: This refers to the amount of work that will be necessary to set up your website correctly for SEO purposes. Home page title, key phrases, description tags, meta tags and so on are a handful of important items to check on your existing webpage.
Now that you shall no longer be SEO-uninformed, you can make an informed decision on the search engine optimisation pitch you acquired!
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