3 Voodoo Ninja Jedi Tricks For Personal Trainers Wanting To Master Search Engine Optimisation

Personal Trainers generally fret, or panic over Search Engine Optimization.

They think it is some ninja jedi voodoo slight of hand trick.

Or, that it is some special club that you must pay an SEO expert 10's of thousands of dollars/pounds/euros to be a member of.

Or, maybe it is some magic trick performed by those geeky wizards who've "cracked the code" (BTW, if I use the phrase "cracked the code" in any of my copy, feel free to shoot me!)

Or, even worse it is something that is only possible if you spend every waking minute optimizing, testing and refining to get ranked.

This one post will reveal ONLY what is important, try not to get distracted by what you may have been told before about SEO, what follows comes from my own obsession to find the "right" answers, investing a huge amount of time and money in getting the "right" education to understand this stuff properly.

So here is what is important for SEO:

1. Domain Name
2. Popularity
3. Content

Seriously that is IT!

Anything else you have been told is basically wrong, misleading or dangerous. Let me go through each one in a bit more detail.

Domain Name:

Do NOT think flashy, cool, funky, bizarre, clever, a play on words... None of that helps for SEO

Instead think "Keywords" or more accurately

"What do you want to be found for on Google?"

If you are a personal trainer in the Highgate area of London, you MUST own the domain, personaltrainerhighgate.com That is what your prospects are searching for, Google LOVES exact match domain names and will rank you above more popular sites just because you have the exact keywords in your domain.

(BTW if you are in Highgate, this domain is AVAILABLE at time of writing, go get it guys!)

Popularity:

This is basically how many people visit your site, comment on your content, and link to your site from other places on the web.

Google knows how many people visit your site using Google Analytics (HINT... this must be set up on your website by you)

Google recognises when someone comments on your stuff, and sees that the page is regularly updated (HINT #2 easier done if your site is a BLOG using WordPress)

Google is clever enough to collect data on who links to your site, some links are more valuable than others (HINT #3 make sure you are getting people to link back to your site!)

Google works on an Algorithm, the more links, more visitors, more activity for your site, the higher the score, the higher you appear on Google rankings.

Content:

Basically an extension of popularity. If you produce some good content, more people will visit, comment and link back, creating more visitors, comments and links. So the key here is to produce some damn good stuff people would like to link to.

So you can see this is not about "gaming" the system (Google is way cleverer than you), this is not about about any great magic trick, or secret system!

It's all about people who are looking for your stuff, finding you, liking your stuff and choosing to link to your stuff.

Go buy that domain right now before your competitors do. Then get a WordPress site/BLOG built on to that domain and fill it with your best stuff.

Then do yourself a favour and link back to your site by commenting below to increase your "perceived" popularity (more on that in the next article)

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