Search engine optimization (SEO) is the process of improving the visibility of website or a web page in search engine. SEO target different kinds of search, including image search, local search, video search and industry-specify vertical search engines. This gives a website web presence.
SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. Learning proper SEO techniques can be like a daunting task, especially to those who are not familiar with the concept.
Here are some important points you should keep in mind when developing and marketing your website.
1. Make sure that your website is initially designed with your search engine optimization needs. The trendiest web designs will mean nothing if no one is able to find your site.
2. Every page of your website has a title tag with text describing either your site or what is on the page. Be sure the text includes SEO-type keywords instead of the name of your website.
3. Every page on your website should include a link to your home page and your site-map. Make sure every link is the same. Home page links should go directly to your domain.Make sure your internal links do not include the additional /index.html or.php text as it is not needed.
4. You will hear the same phrase over and over again: "Content is king". It is imperative that your website have fresh, unique, and quality content that is updated on a regular basis. Be sure to include your favorite keyword phrase within the body of the content!
5. People are more likely to input a phrase instead of a single word when conducting internet searches. Try to use long keywords this will increase the chances of your site being seen in location searches.
Search engine optimization is much more than a few techniques or tips. SEO is a field of expertise, which requires a strong understanding of all aspects related to SEO before you can truly learn SEO.
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