Why Do You Need A Search Engine Optimisation Consultant?

In any endeavor, getting the right person for the job is a must, especially if you're looking for a search engine optimisation consultant. If you hire someone who is unqualified or does not know how to do the job right, you will end up wasting time and effort. In the case of search engine optimization (SEO)-particularly SEO for small business-you are also risking your company's profits and reputation. Because of a disastrous SEO implementation, your website could be banned from search engines, leading to lesser site traffic and sales, as well as negative public perception towards your company.

This is not to discourage you from getting assistance from a SEO consultant or one of the many SEO companies in Australia. In fact, they can do a lot to improve your website and your online presence. These experts offer search engine optimisation packages that could be tailor made to your company's needs. At the very least, they can review your website for the content and technical aspects. Based on their review, they can give recommendations on how to improve your website for better site traffic, for instance. SEO companies in Australia can also do the actual content writing if you do not have the time or resources to do so. Indeed, SEO and web copywriting go hand in hand quite well. You may also want to leverage their expertise in developing and managing SEO campaigns. With the knowledge of different markets (local and global), a reputable SEO consultant can come up with SEO strategy and planning, like provide keyword researches and search-engine friendly CMS (content management system), to pull in quantity and quality in terms of website traffic.

When should you consider getting help from a search engine optimisation consultant? A good time would be when you are planning to redesign your current website or launching a new one. You would want the input of a search engine optimisation consultant as you develop a new website. When interviewing prospects, make sure to do the following:

? Ask for some samples of their work for other clients and describe some of their successes as a search engine optimisation consultant

? Ask if they comply with the SEO guidelines for Google?

? Ask if they have other strategy and planning services aside from doing optimizations for organic searches (e.g. consultation services regarding online marketing)

? Ask how long before clients see the results of the SEO effort and what kind of results can be expected. Also, ask what the success criteria are (i.e. how can they tell that the SEO effort is successful)

? Ask about experience as a SEO in your industry

? Ask about their experience in developing websites for international audiences

? Ask what SEO techniques are important for a top grade SEO consultant

? Ask how long they have been in operation.

Your choice of a SEO consultant will have a big impact on your business, so it is best to do some research first. There are plenty of articles on the Internet comparing SEO strategy and planning, as well as search engine optimisation packages. There are also articles on which SEO companies to avoid. You may also want to get recommendations from acquaintances and friends within your business circle.

The author is a Search Engine Optimisation Consultant located in Sydney, Australia. To find out more on how you could expand your business using the internet visit us at eLocalise.com.au.

Article Source: http://EzineArticles.com/?expert=Elijah_Jordan_Kim

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3 Voodoo Ninja Jedi Tricks For Personal Trainers Wanting To Master Search Engine Optimisation

Personal Trainers generally fret, or panic over Search Engine Optimization.

They think it is some ninja jedi voodoo slight of hand trick.

Or, that it is some special club that you must pay an SEO expert 10's of thousands of dollars/pounds/euros to be a member of.

Or, maybe it is some magic trick performed by those geeky wizards who've "cracked the code" (BTW, if I use the phrase "cracked the code" in any of my copy, feel free to shoot me!)

Or, even worse it is something that is only possible if you spend every waking minute optimizing, testing and refining to get ranked.

This one post will reveal ONLY what is important, try not to get distracted by what you may have been told before about SEO, what follows comes from my own obsession to find the "right" answers, investing a huge amount of time and money in getting the "right" education to understand this stuff properly.

So here is what is important for SEO:

1. Domain Name
2. Popularity
3. Content

Seriously that is IT!

Anything else you have been told is basically wrong, misleading or dangerous. Let me go through each one in a bit more detail.

Domain Name:

Do NOT think flashy, cool, funky, bizarre, clever, a play on words... None of that helps for SEO

Instead think "Keywords" or more accurately

"What do you want to be found for on Google?"

If you are a personal trainer in the Highgate area of London, you MUST own the domain, personaltrainerhighgate.com That is what your prospects are searching for, Google LOVES exact match domain names and will rank you above more popular sites just because you have the exact keywords in your domain.

(BTW if you are in Highgate, this domain is AVAILABLE at time of writing, go get it guys!)

Popularity:

This is basically how many people visit your site, comment on your content, and link to your site from other places on the web.

Google knows how many people visit your site using Google Analytics (HINT... this must be set up on your website by you)

Google recognises when someone comments on your stuff, and sees that the page is regularly updated (HINT #2 easier done if your site is a BLOG using WordPress)

Google is clever enough to collect data on who links to your site, some links are more valuable than others (HINT #3 make sure you are getting people to link back to your site!)

Google works on an Algorithm, the more links, more visitors, more activity for your site, the higher the score, the higher you appear on Google rankings.

Content:

Basically an extension of popularity. If you produce some good content, more people will visit, comment and link back, creating more visitors, comments and links. So the key here is to produce some damn good stuff people would like to link to.

So you can see this is not about "gaming" the system (Google is way cleverer than you), this is not about about any great magic trick, or secret system!

It's all about people who are looking for your stuff, finding you, liking your stuff and choosing to link to your stuff.

Go buy that domain right now before your competitors do. Then get a WordPress site/BLOG built on to that domain and fill it with your best stuff.

Then do yourself a favour and link back to your site by commenting below to increase your "perceived" popularity (more on that in the next article)

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Search Engine Optimisation Outlined in Simple English

So you have just been given a 12 page search engine optimisation campaign proposition, however the only thing you can figure out is how much you will need to fork out from month to month. The other terms are in an unknown language that you've never heard of and consist of words such as page ranking, current position in Google, key phrase demand and competition. simply to point out a few!

Don't lose hope, with this easy SEO article, you'll be able to appear to be a pro soon!

A SEO campaign (search engine optimisation campaign) is aimed at increasing the rankings of a webpage in search engines which would in turn result in more guests (and hopefully more business) to your site.

There are a couple of factors that would have an effect on your positioning on search engines:

Page ranking: Page ranking is a value which is allocated to a webpage based upon how important the search engines find that website to be. This value could be between zero and 10, with zero being a really low pagerank and ten being the greatest possible pagerank. For an internet site to be categorized as important, a page rank of between three and six would be more than acceptable - just a hand full of websites can boast with a page ranking of ten!

Incoming back links: If you have a lot of incoming hyperlinks to your webpage (backlinks from other internet websites to your webpage) this furthermore adds to your websites status and definitely will play an vital role in your search engine rankings.

Keyword research: Prior to a search engine optimisation campaign can begin, it is necessary that proper research is done on your key phrases. The demand (number of searches for your specific search term each month) needs to be weighed against the competition (the amount of sites who competes for the specific key phrase) to decide which keywords are the best to focus on. As an example, if only ten people each month searches for pink polka-dot bikini, and 300 000 websites compete for this search phrase, it would not make sense focusing on this search phrase - the demand is not high enough and the competition too high.

Competitive analysis: This is an analysis of the websites you will be competing against. Their page ranks as well as amount of inbound hyperlinks are two of the variables that will be considered when this research is done.

Current positioning in Google: The existing positioning for a specific search phrase in Google, is the position where your webpage currently shows for the search term in question. Should you be targeting the word insurance, it will be of no use if your webpage only shows up on page twenty five of the insurance results. Internet users seldom searches further than the top 10 results, therefore it is crucial that your website performs well on search engines like Google.

On-site optimisation: This refers to the amount of work that will be necessary to set up your website correctly for SEO purposes. Home page title, key phrases, description tags, meta tags and so on are a handful of important items to check on your existing webpage.

Now that you shall no longer be SEO-uninformed, you can make an informed decision on the search engine optimisation pitch you acquired!

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